No business buys a solution for a problem they don't have (Seth Godin)
Our luck is that they keep creating problems on their own.
Some examples of how companies create problems easily (IT related):
# Buying the product before designing the project
# Buying the product because (you know the usual suspects)
# Hiring consultants to build a team when they never worked together before...
# Preferring price over quality
# Having fun with micro-management and forgetting the big picture
...
