(most) Forecasts are stupid
The top research companies are saying the Android will take close to 50% market share by 2015.
I don’t see it as a bold statement. Maybe I’m biased, but most people will buy Android to save hundreds of dollars and less vendor lock-in (hardware, DRM, marketplace, …).
It looks like Apple will be around with 20% market share.
But then they rushed to put Microsoft second place in 2015 (except ABI Research). There is no data on WP7, no market yet… More open source initiatives may take place and change things.
It was three years ago that I was talking to my managers at the time that Android would be a good business for application development.
So it has taken Google 4-5 years to get Android on the streets (and in my hand).
New development systems and workflows are out: Titanium, Rhodes, Phonegap.
No reference to Microsoft yet. In fact most sites I visit do not have a Windows mobile application, only iphone or android.
Nokia will always survive on the non-smartphone domain, this is common believe.
Microsoft old magic does not work nowadays. You cannot beat the competition arriving late with a marketing muscle and a few more colors. Not anymore.
What will people think when you have a platform with 50% market share? Yes, that’s right, people will believe that there is room for one more platform.
Microsoft may be the one, but it needs a totally different approach. The person that finds that path will get rich in the process (deservingly).
As a developer, there is the issue of platform development. What I see and like is that mobile development will be made possible with an intermediate API to abstract vendor API and that did not succeed on the desktop until now. So both desktop and mobile development will benefit from this new development platforms and cloud deployment/build systems.
That leaves web development. Why is it out of these new platforms radar? Focus, maybe. On the other hand the web user experience should be close to the mobile user, if not the same (by 2015?).
This is my share of less stupid forecasts.